JANUARY 23, 2017

Welcome to the first issue of Morning Read

The mission of Morning Read is simple: to be an objective, compelling and thought-provoking must-read for golfers each weekday morning.

Designed primarily to be consumed on your mobile device, Morning Read will be a great way to start your morning. 

Morning Read also will provide news and updates throughout the day via social media, and eventually a blog and daily podcasts to keep you more in touch with golf.

Welcome to the future of golf coverage. Welcome to Morning Read.

Alex Miceli
Founder and publisher, Morning Read

By Alex Miceli

As the first golf course owner to be elected U.S. president took the oath of office Friday, the golf industry waits with anticipation.

Will Donald J. Trump be good for the game?

Trump campaigned as a political outsider on a bold platform of change, notably to overturn Obamacare, reduce taxes, create jobs and rebuild the nation’s infrastructure. His stunning run to the White House has been well received by Wall Street in the past two months, and a national poll of the small-business community – which includes most golf courses – has registered the highest optimism in more than a decade. 

By Ted Bishop

It is being widely reported that the PGA of America is considering moving the PGA Championship to May, beginning in 2019. The shift would be crucial to the PGA Tour’s plan to move the FedEx Cup playoffs to August and finish the Tour Championship before the NFL season starts. It would be a great move by Jay Monahan, the new commissioner of the PGA Tour, but a bad one by Pete Bevacqua, the PGA of America’s chief executive officer.

Moving the PGA Championship earlier in the schedule during Olympic years such as 2020 and 2024 would make the PGA relevant in determining who makes golf’s Olympic teams, which presently is not the case. To have that option is one of the fundamental reasons why the PGA picked TPC Harding Park in San Francisco for the 2020 PGA. 

From the industry

Bridgestone Golf – innovator and manufacturer of premium golf balls, clubs and accessories  –  today unveils the new Extra Soft golf ball series, available now at select retailers nationwide and

The new Swing Coach training club delivers a simple and highly effective path toward a smooth, accelerating swing.

AHEAD will be introducing its first collection for women, known as the AHEAD Supply Company, plus its new men’s and Kate Lord collections at the PGA Merchandise Show in Orlando, Fla.

Some of golf’s most influential leaders will speak about Women’s Golf Day during a news conference Wednesday, Jan. 25 at the PGA Merchandise Show in Orlando, Fla. Women’s Golf Day, which organizers anticipate will attract 20,000 women and girls, is set for Tuesday, June 6.

Golf Experiences for Her, a program of customizable golf- and lifestyle-centered events for women, has been launched by teaching professional Gia Bocra Liwski.

Air2G2 will show off its revolutionary aerification machine Tuesday, Jan. 24, at the PGA Merchandise Show’s Demo Day at Orange County National Golf Center near Orlando, Fla. The machine injects air into the soil profile, promoting healthier turf and a shorter recovery period than with the traditional plugging method.

GOLFZON will conduct a $1 Million Shootout competition during this week’s PGA Merchandise Show in Orlando, Fla. If there is no winner in the $1 million hole-in-one event, GOLFZON will award a simulator worth approximately $50,000 to the contest champion.

January 22-25 Tour: The Bahamas Great Abaco Classic
The Abaco Club on Winding Bay, Great Abaco, Bahamas
January 24
PGA Merchandise Show Outdoor Demo Day
Orange County National Golf Center, Winter Garden, Fla.
January 25-27
PGA Merchandise Show
Orange County Convention Center, Orlando, Fla.
January 26-29
LPGA: Pure Silk Bahamas LPGA Classic
Ocean Club Golf Course, Paradise Island, Bahamas
European Tour: Commercial Bank Qatar Masters
Doha (Qatar) Golf Club
PGA Tour: Farmers Insurance Open
Torrey Pines GC (South), La Jolla, Calif.

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