JANUARY 25, 2017

By Adam Schupak

WINTER GARDEN, Fla. ­– Ever since Bryson DeChambeau began putting sidesaddle on the PGA Tour, he has feared that the U.S. Golf Association would act to suppress his unconventional technique. 
"I'm concerned if I start doing well with it, what will they do?" he said last month at the Franklin Templeton Shootout. "It's within the rules. It's legal. Will they make a new rule? We'll fight it all the way."
Well, the fight may have just begun. Shortly after noon on the eve of last week's CareerBuilder Challenge in LaQuinta, Calif., DeChambeau was practicing on the putting green when he received a call from a PGA Tour official informing him that the center-shafted putter which he intended to use in the tournament was deemed non-conforming to the Rules of Golf.

By Gary Van Sickle

I continue my conversation about last year’s surprising news that TaylorMade, struggling to increase revenue and now up for sale, with a big-box golf equipment store employee who agreed to share his thoughts based upon the condition of anonymity:

Gary Van Sickle: What did TaylorMade do well to become the industry’s apparent king?

Anonymous golf retailer: They did marketing better than anyone. They got the message out about who they were, why their equipment was better and why you needed it if you wanted to be a better player. They were very visible on the pro tours. They killed it on the PGA Tour driver count, which is huge. They signed a lot of tour players — I mean, a lot. What they didn’t execute was making sure the equipment was what they said it was. 

From the industry

The 64th PGA Merchandise Show will run Wednesday through Friday at the Orange County Convention Center in Orlando, Fla. It is the world’s largest business-to-business golf event and is expected to attract more than 40,000 industry professionals.

Club Car will display its expanded lineup of vehicles this week at the PGA Merchandise Show in Orlando, Fla. In addition to its utility and turf-utility products, Club Car will introduce Onward, a personal-transportation vehicle designed for master-planned and open communities.

FX-Sport will display its VC Golf wireless headphones, which deliver insight into golf psychology and practice techniques, at the PGA Merchandise Show in Orlando, Fla. The headphones come preloaded with psychological coaching, mental preparation, practice drills and workouts from noted professionals.

PowerPlane, a training device designed to position a golfer's head and body through the swing, will launch at 11:30 a.m. Wednesday at the PGA Merchandise Show in Orlando, Fla. Rich Kosowsky, PowerPlane’s chief executive and founder, and Tim Tierney, a PGA professional and two-time Massachusetts teacher of the year, will be on hand.

January 22-25 Tour: The Bahamas Great Abaco Classic
The Abaco Club on Winding Bay, Great Abaco, Bahamas
January 24
PGA Merchandise Show Outdoor Demo Day
Orange County National Golf Center, Winter Garden, Fla.
January 26-29
LPGA: Pure Silk Bahamas LPGA Classic
Ocean Club Golf Course, Paradise Island, Bahamas
European Tour: Commercial Bank Qatar Masters
Doha (Qatar) Golf Club
PGA Tour: Farmers Insurance Open
Torrey Pines GC (South), La Jolla, Calif.
February 2-5
European Tour: Omega Dubai Desert Classic
Emirates Golf Club, Dubai, United Arab Emirates
PGA Tour: Waste Management Phoenix Open
TPC Scottsdale, Scottsdale, Ariz.
February 3-5
Amateur: Jones Cup
Ocean Forest Golf Club, Sea Island, Ga.
February 4-9
Golf Industry Show
Orange County Convention Center, Orlando, Fla.
February 7-11
Club Managers Association of America World Conference on Club Management and Club Business Expo
Orlando World Center Marriott, Orlando, Fla.
February 9-12
PGA Tour: AT&T Pebble Beach Pro-Am
Pebble Beach (Calif.) Golf Links
European Tour: Maybank Championship
Saujana Golf & Country Club, Kuala Lumpur, Malaysia Tour: Club Colombia Championship
Bogota (Colombia) Country Club
February 10-12
West Michigan Golf Show
DeVos Place, Grand Rapids, Mich.
Champions Tour: Allianz Championship
The Old Course at Broken Sound, Boca Raton, Fla.
February 16-19
LPGA: ISPS Handa Women’s Australian Open
Royal Adelaide Golf Club, Grange, Australia
European Tour: ISPS Handa World Super 6 Perth
Lake Karrinyup Country Club, Perth, Australia
PGA Tour: Genesis Open
Riviera Country Club, Pacific Palisades, Calif. Tour: Panama Claro Championship
Panama Golf Club, Panama City, Panama
February 17-19
Champions Tour: Chubb Classic
TwinEagles Golf Club (Talon), Naples. Fla.
February 23-26
European Tour: Joburg Open
Royal Johannesburg & Kensington Golf Club, Johannesburg, South Africa
PGA Tour: The Honda Classic
PGA National (Champion), Palm Beach Gardens, Fla.
LPGA: Honda LPGA Thailand
Siam Country Club (Pattaya Old), Chonburi, Thailand
February 24-26
Toronto Golf And Travel Show
The International Centre, Mississauga, Ontario
February 27-28
Northern California Golf Rep Show
Thunder Valley Casino Resort, Pano Hall Lincoln, Calif.

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