After the Dec. 22 issue, Morning Read will not publish again until Jan. 2.
by Steve Elling

The stakeout started before the first group teed off on Saturday morning and looked oddly similar to the sunrise scene at Augusta National.

In strategic positions along a cordoned-off area, lawn chairs were placed by ticket holders attempting to claim spots before the big-name players began rolling past later in the day.

But this wasn’t April at Amen Corner during the Masters. It was the designated autograph area at the PNC Father-Son Challenge, where the field over the weekend at Ritz-Carlton Golf Club included nine World Golf Hall of Famers and several others who someday could be enshrined.


Golf legends warrant the attention

Every generation of golf has its hero who transcends the game to the point that non-golfers can relate. They serve to popularize and energize the game. Whether it be Francis Ouimet, Bobby Jones, Ben Hogan or Arnold Palmer, they brought people to the game because they appealed to the masses in a way that made golf important to them.

Tiger Woods was and is an iconic figure with whom millions of people identify, not just because of his extraordinary talent that eclipsed all those against whom he played, but because of who he was and is (“A Bear, a Tiger and a pack on the prowl,” Dec. 18). When a new iconic figure arises, the media will have someone to whom the rest of the world can relate. No current player comes close to being such a figure, so you can't blame the media for reverting to the past.



The Towers at Pacifica in Los Cabos, Mexico, is offering two all-inclusive packages designed to appeal to stargazers on the Baja Peninsula. The Astronomical Night package accommodates four guests in the Presidential Suite atop the Towers plus other amenities and costs $8,000. The Star Party package adds massages, a catered champagne beach dinner and other amenities and costs $12,000.


Mistwood Golf Club and McQ’s Golf Dome in the Chicago area have embraced the youth golf movement with two programs geared toward juniors. The Competitive Golfer Program and the Committed Athlete Program are year-round platforms in which aspiring juniors can advance via the indoor McQ’s Golf Dome, a 60,000-foot, high-tech center that was acquired by Mistwood owner Jim McWethy in 2012.


Swannies selected Buffalo.Agency for public relations and marketing support, the Minneapolis-based apparel maker announced. Swannies produces performance polos, T-shirts, hoodies, golf sandals and hats for male golfers, primarily in the 18-34 age group.


Justin Rose, who has played Lamkin grips for more than 20 years, finished the year with a victory in the Indonesian Masters, his 10th consecutive top-10 result. Rose played the REL Ace grips on his swinging clubs and a Lamkin Flat Cat putter grip.


December 19-22
Men’s amateur: South Beach International Amateur
Miami Beach (Fla.) GC
Women’s amateur: Dixie Women’s Amateur
Woodlands CC (East), Tamarac, Fla.
Men’s amateur: Dixie Amateur
Heron Bay GC, Coral Springs, Fla.
December 28-30
Women’s amateur: Joanne Winter Arizona Silver Belle
Talking Stick GC, Scottsdale, Ariz.
Men’s/women’s amateur: Orlando International Amateur
Walt Disney World (Magnolia for men, Palm for women), Lake Buena Vista, Fla.
December 29-31
Men’s amateur: Patriot All-America
Wigwam Golf Resort (Gold), Litchfield Park, Ariz.
January 3-6
Women’s amateur: Harder Hall Women’s Invitational
Harder Hall GC, Sebring, Fla.
January 4-7
PGA Tour: Sentry Tournament of Champions
Kapalua Resort (Plantation), Kapalua, Hawaii
Men’s amateur: New Year’s Invitational
St. Petersburg (Fla.) CC

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