Enjoy the holiday season. Morning Read will return on Tuesday, Jan. 2.
by Mike Purkey

As we head to year’s end, it’s customary to salute golf’s superlatives from the previous 12 months. Here are some that you might not have thought of:

Theft of the Year: To the LPGA for the four shots it stole from Lexi Thompson in the year’s first women’s major, the ANA Inspiration. She was penalized four strokes on Sunday, the day after – the day after – being found on video to have replaced her ball inaccurately on the green after a viewer e-mailed the LPGA. She was popped for two shots for the violation and two shots for having signed for a lower score than she actually made, even though she didn’t know it at the time. And she was notified after the 12th hole of the final round, going from two shots ahead, to two behind. “Is this a joke?” she asked incredulously. Thompson eventually lost in a playoff to So Yeon Ryu. Largely as a result, the world’s major tours no longer will allow TV viewers to call in penalties. Four precious shots too late.


by Alex Miceli

One in a series of stories about the participants at the 2018 PGA Merchandise Show in Orlando, Fla.

Anne Broholm, the chief executive officer at headwear and apparel maker Ahead, sees plenty of opportunity in 2018. She can lean on more than 30 years of progressive management experience in the apparel industry, including the past 5½ years at New Bedford, Mass.-based Ahead, to guide her.

Ahead provides merchandise to green-grass golf shops, resorts and professional golf tournaments. The company also is active in the corporate and collegiate markets. 

Before being named CEO of Ahead in 2012, Broholm was vice president of the golf division at Cutter & Buck, a Seattle-based apparel company. She also has worked for Ocean Pacific, Liz Claiborne and Imperial Headwear.


Some leaks in Hensby’s theory 

I read this quote from Mark Hensby in your newsletter (“What went wrong? Hensby opens up,” Dec. 21): “On the PGA Tour, when you play 5½ hours in an afternoon round and then you get pulled in and then if you can't go to the toilet for a few hours and then you can't drink too much water because then you're too hydrated and they can't get a sample, you could be there for three, four hours.”

Laughable, and he is typically someone who hasn’t got a clue of what happens in the rest of the sporting world. It happens to more people who live in the U.S., whether they are Americans or not.


Announced: By the PGA Tour, that an unofficial Tour event will be held in Puerto Rico in March to support recovery efforts on the island after Hurricane Maria. The event, which is expected to feature Tour players, other athletes and celebrities, will replace the Puerto Rico Open, which the Tour said would return to the calendar in 2019. The benefit event will be played at TPC Dorado Beach, just west of San Juan on the northern coast, at a date to be determined.



Westin Kierland Golf Club in Scottsdale, Ariz., has installed “Shark Experience” technology to its golf-car fleet. According to Westin Kierland, it is the first club in Arizona to use the high-definition touch-screen displays, which offer built-in speakers and Bluetooth connectivity. Golfers will be able to enjoy streaming music via Slacker Radio, live sports, news, entertainment, tips from Greg Norman and yardage information.


December 19-22
Men’s amateur: South Beach International Amateur
Miami Beach (Fla.) GC
Women’s amateur: Dixie Women’s Amateur
Woodlands CC (East), Tamarac, Fla.
Men’s amateur: Dixie Amateur
Heron Bay GC, Coral Springs, Fla.
December 28-30
Women’s amateur: Joanne Winter Arizona Silver Belle
Talking Stick GC, Scottsdale, Ariz.
Men’s/women’s amateur: Orlando International Amateur
Walt Disney World (Magnolia for men, Palm for women), Lake Buena Vista, Fla.
December 29-31
Men’s amateur: Patriot All-America
Wigwam Golf Resort (Gold), Litchfield Park, Ariz.
January 3-6
Women’s amateur: Harder Hall Women’s Invitational
Harder Hall GC, Sebring, Fla.
January 4-7
PGA Tour: Sentry Tournament of Champions
Kapalua Resort (Plantation), Kapalua, Hawaii
Men’s amateur: New Year’s Invitational
St. Petersburg (Fla.) CC

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