by John Gordon

Like all businesses, golf has found “millennial” easy to define but a challenge to embrace, much less engage.

A millennial, also known generically as a member of Generation Y or an echo boomer (because they are the offspring of baby boomers), generally is considered to be someone born in 1982-2000. Today, most millennials fall into marketers’ coveted 18-34 age group.

In the U.S., millennials slightly outnumber baby boomers, those born in 1946-64. Millennials represent the largest workforce cohort in North America as boomers reach retirement age.



One in a weekly series of stories about golf gear to run each Wednesday.

By Alex Miceli

Bryson DeChambeau is somewhat of a savant.

Dating to his boyhood in Clovis, Calif., DeChambeau has been obsessed with the single-plane swing espoused in “natural golf” and the concept of single-length clubs.

With a U.S. Amateur, an NCAA championship and a PGA Tour victory already on his resume, DeChambeau, 24, has taken the concepts of natural golf and single-length irons to new heights where it counts: at the cash register.


Nothing to laugh about

Mike Purkey is far too gentle on the PGA Tour and especially Golf Channel regarding celebrity pro-ams (“Golf stars gain top billing over A-listers,” Jan. 16).

Purkey writes, Sure, we’d like to know that golf does evil things to the psyches of famous people in the same way it torments us. But would you rather know Clint Eastwood as Dirty Harry or the schlub who can’t get the ball over the ravine on No. 8 at Pebble Beach?

No, actually I don't think we care about the psyches of B- and C-listers on any golf course. We know. We play the game.



Number of strokes by which Sungjae Im won the Tour’s Bahamas Great Exuma Classic on Tuesday at Sandals Emerald Bay in Great Exuma, Bahamas. Im, 19, of South Korea, shot a bogey-free 7-under 65 for a 13-under 275 total to win in his first start on the developmental tour. Mexico’s Carlos Ortiz birdied the final hole to shoot 69 and finish solo second at 9-under 279. Australians Rhein Gibson (67) and Brett Drewitt (68) shared third place with Puerto Rico’s Rafael Campos (68) and Mexico’s Jose de Jesus Rodriguez (68) at 8-under 280. Im is the seventh South Korea native to win on the Tour. He joins James Hahn, Si Woo Kim, Danny Lee, D.H. Lee, Kevin Na and Seung-Yul Noh, all of whom are competing on the PGA Tour.


Installed: Floodlights around the ninth and 18th greens at Emirates Golf Club for next week’s Omega Dubai Desert Classic, the European Tour announced. The tournament was moved up one week on the schedule, prompting concern by the tour that the 132-man field would be able to finish during daylight.



The Grill Room Golf Show powered by Vertical Groove Golf 

Bob Bubka and Jay Randolph discuss Dustin Johnson’s victory at the recent Sentry Tournament of Champions and preview this week’s Sony Open in Hawaii. The show will include features and interviews with Pete McPartland, Sentry’s president and chief executive officer, Golf Channel announcer Mark Rolfing and Bill Rees, the general manager of Kapalua Villas Maui.


Tour operator Carr Golf will disclose its 2018-19 itineraries and event calendar while exhibiting at the PGA Merchandise Show next week in Orlando, Fla. Carr Golf will be part of the Golf Ireland booth at the Orange County Convention Center and host nightly gatherings at nearby Topgolf Orlando.


Ping has introduced its spring product line, the company announced. The G400 Max driver, G700 irons, Glide 2.0 Stealth wedges and Vault 2.0 putter are available for pre-order.


Chase54, a golf and lifestyle apparel brand, will exhibit its fall collection at next week’s PGA Merchandise Show in Orlando, the company announced. The Choose Your Now lineup includes two men’s groups and two women’s groups.


Antigua has released its early spring line of lifestyle and golf apparel, parent Antigua Group announced. Antigua’s men’s collection highlights the self-collar polo and the flat-knit fashion collar.


Pro Em Party and Event Rentals signed a sponsorship agreement with LPGA player Katie Burnett, the company announced. Burnett will wear Pro Em’s logo beginning with the LPGA season opener next week in the Bahamas.


Tee-Fork, with its new dual-design tee and divot repair tool, will exhibit next week at the PGA Merchandise Show in Orlando, Fla., the company announced. The product will be featured in the show’s New Product Zone.


Pro Golf Africa Safaris, a tour operator specializing in trips to Africa, will exhibit for a fifth consecutive year at the PGA Merchandise Show in Orlando, Fla. Pro Golf Africa Safaris designs packages that combine golf, local cuisine and wine and safaris in South Africa. Broadcaster and author Ann Liguori will appear Jan. 25-26 at the company’s booth at the Orange County Convention Center.


Nippon Shaft introduced a 68-gram steel shaft, which the manufacturer claims to be the lightest such shaft in the world. The N.S. Pro Zelos 6 will be available for testing at Demo Day on Jan. 23 at Orange County National Golf Center in Winter Garden, Fla., and on display for the rest of the week at the PGA Merchandise Show in Orlando.


The Iofit smart shoes, designed to improve balance and distance, will launch during next week’s PGA Merchandise Show in Orlando, Fla., the South Korean company announced. The Iofit uses sensors embedded in the soles to track weight transfer and balance in the golf swing. The data are available for analysis via an app.


January 15-19
Women’s amateur: Ione D. Jones/Doherty Championship
Coral Ridge CC, Fort Lauderdale, Fla.
January 18-20
Champions: Mitsubishi Electric Championship at Hualalai
Hualalai GC, Kaupulehu, Hawaii
January 18-21
European Tour: Abu Dhabi HSBC Championship
Abu Dhabi (United Arab Emirates) GC
PGA Tour: CareerBuilder Challenge
Stadium Course, La Quinta, Calif.
January 20-23
Men’s amateur: Latin America Amateur
Prince of Wales CC, Santiago, Chile
January 21-24 Tour: Bahamas Great Abaco Classic
Abaco Club, Great Abaco, Bahamas
January 23
Industry: PGA Show Demo Day
Orange County National Golf Center, Winter Garden, Fla.
January 24-26
Industry: PGA Merchandise Show
Orange County Convention Center, Orlando, Fla.
January 25-28
PGA Tour: Farmers Insurance Open
Torrey Pines GC (South), La Jolla, Calif.
European Tour: Omega Dubai Desert Classic
Emirates GC, Dubai, United Arab Emirates
LPGA: Pure Silk Bahamas LPGA Classic
Paradise Island, Bahamas
January 26-28
Men’s amateur: Jones Cup
Ocean Forest GC, Sea Island, Ga.

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