MONDAY  | JANUARY 29, 2018
by Dan O’Neill

Chances are, if you’ve spent some time in St. Louis, you’ve had a malted at Crown Candy, caught a Cardinals game, toured the Anheuser-Busch Brewery … and you’ve taken a few swings at Tower Tee.

Bob Hope did. So did Johnny Carson, Althea Gibson and Stan Musial. John Goodman has been there, as has Bob Knight, Hale Irwin, Lee Elder and Bob Costas. 

That said, if you’d like to be among them, like to have that nostalgic notch in your belt, you’d better get to it. Good ol’ Tower Tee officially is on the clock.

 



Topgolf shows golf industry how to win

As a consultant in the customer-experience and brand-image markets across many industries, I always have been amazed that the golf industry has focused on service recovery as a strategy versus driving a compelling customer experience by understanding how to retain customers (“Toptracer helps driving ranges see future,” Jan. 25).

In any industry, it is always critical to do both. The reason that a company such as Topgolf is successful in today’s market is that it fully understands the customer experience and the marketing methods needed to drive customer retention.

 


3

Number of strokes under par that Tiger Woods finished at the Farmers Insurance Open in his first PGA Tour start in a year. Woods shot 72-71-70-72–285, seven strokes back, at Torrey Pines’ South Course in San Diego. Woods, 42, returned to competition after disk-fusion surgery, his fourth back operation, and a DUI arrest that resulted in a reckless-driving plea and probation. Woods, a 14-time major champion, hasn’t won a professional event since Aug. 4, 2013, at the WGC Bridgestone Invitational, his 79th PGA Tour title.

 



RADIO, TV AND PODCASTS

The Grill Room Golf Show powered by Vertical Groove Golf 

Vertical Groove Golf launched its new 3-wood, and Jon Rahm moved to No. 2 in the world rankings after his playoff victory in the CareerBuilder Challenge. Rahm will be the defending champion this week at Torrey Pines, where Tiger Woods is making his first start of the year. A look into the PGA Merchandise Show, where the new products for 2018 are on display. Plus, a feature Interview with Vertical Groove Golf's Rubin Hanan.




FROM THE INDUSTRY

4ore Golf, a golf entertainment complex in Lubbock, Texas, and nearby Texas Tech University have entered into a business agreement. 4ore Golf, a 52,000-square-foot facility with more than 200 TVs, will be the site for away-game watch parties and home game after-parties for Texas Tech men’s basketball.

 

Cutter and Buck has signed Swedish teen Julia Engstrom to an endorsement deal, the Seattle-based sportswear company announced. Engstrom, 16, will be making her professional debut on the Ladies European Tour this week at the Oates Vic Open in Australia.

 


CALENDAR
February 1-4
Web.com Tour: Panama Championship
Club de Golf de Panama, Panama City
PGA Tour: Waste Management Phoenix Open
TPC Scottsdale (Ariz.)
European Tour: Maybank Championship
Saujana GC, Kuala Lumpur, Malaysia
February 2-4
Ladies European Tour: Oates Vic Open
13th Beach Golf Links, Barwon Heads, Australia
February 3-8
Industry: Golf Industry Show

Henry B. Gonzalez Convention Center, San Antonio

February 6-8
Industry: National Golf Course Owners Association Golf Business Conference

Marriott San Antonio (Texas) Rivercenter

February 8-11
PGA Tour: AT&T Pebble Beach Pro-Am

Pebble Beach (Calif.) GL

European Tour: ISPS Handa World Super 6 Perth

Lake Karrinyup CC, Perth, Australia

Web.com Tour: Club Colombia Championship

CC de Bogota (Colombia)

February 9-11
Ladies European Tour: Actewagl Canberra Classic

Royal Canberra GC, Yarralumla, Australia

Champions: Boca Raton Championship

Old Course at Broken Sound, Boca Raton, Fla.


      
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